Podcasting isn’t just growing — it’s exploding. And South Africa is firmly on the map. According to Statista, local listenership is set to jump from 3.2 million in 2023 to 4.8 million by 2027 — a significant 50% increase in just four years. This presents immense business podcasting opportunities in SA.

While news and politics dominate in volume, business and sports are the fastest-growing genres. That means there’s a major opportunity for brands to own niche conversations and connect with a targeted audience through corporate podcasts and branded vodcasts.

More South Africans are consuming podcasts as video-first content. This hybrid format allows for better engagement and repurposing — perfect for social media, YouTube, and event replays. Rogue Media specializes in this video-first approach, helping businesses capitalize on this key South African podcast trend.

Spotify, Apple, and local players are all fighting for market share. For creators, this means more tools, more data, and more monetization options like dynamic ad insertion and premium access.

If you’re considering launching or scaling a show, now is the time. The ecosystem is growing, competition is still manageable, and the opportunity to lead is real. Rogue Media can help your business navigate this landscape and establish a strong presence.

Whether you want to start, scale, or optimise your video podcast, Rogue Media is here to help you stand out and lead in this fast-growing market. Let’s create something extraordinary—contact Rogue Media and claim your space in South Africa’s podcasting boom.